Welcome back!
The mascara-fueled journey continues. This week I couldn’t help but think of just how much social media influences and is involved with the beauty world. Social media assists beauty gurus in quick uploads, fast advertisements (of their own content or sponsored content for example) and, a unique way to reach a variety of audiences.

One of my favorite examples would be James Charles, of course. His Instagram profile has amassed over 13 million followers. That is more than some professional athletes, celebrities and, fashion designers. I mean, he really is an icon. James’ YouTube channel has also earned an astounding following of over 13 million .
James is just one great example of how social media is so beneficial to the make-up community. In one of his videos, he goes on to explain how social media also cuts down on advertising costs for the brands pushing products as well: Instead of paying for an entire commercial to be produced (with models, a set to shoot, the camera equipment and, on-set crew, that could be upwards of $500,000), brands can pay influencers to demonstrate and review products on-line for $60,000. This increases profit margins by about 88%.

It’s easy to see how social media affects beauty influencers’ … I can only hope to reach as many people with the little blog I have going on here    

Hello and Welcome. You have now found your way to the page of a 21-year-old’s make-up blog. That 21-year-old is me, Cortni! I am currently a senior at the University of Pittsburgh Johnstown. School was my first passion. Throughout elementary and high school, I excelled and loved my education. BUT, UPJ, this wonderful place I have called home for three and a half years, is where I ran into the beginning of my make-up addiction. It started as one drug store eye-shadow pallet and soon turned into a hobby and second passion.

I taught myself how to do the majority of my make-up application through Youtube tutorials and other forms of digital media. I follow soooo many amazing beauty gurus; Jeffree Star, James Charles and, Jaclyn Hill mainly. James is a younger YouTuber whose internet presence exploded this year. I have followed him for a while now and I enjoy his video content and formatting. Jeffree Star is a celebrity whose career did not start in makeup, he was originally a singer. Jeffree then transitioned into developing his own cosmetics/accessory line. He also reviews and promotes products on YouTube. Jaclyn Hill is a beauty guru and YouTuber. I enjoy the aesthetic of her channel and the content of her videos. Jaclyn also posts about hair and fashion alongside her make-up endeavors. She has released collabs with brands but does not (yet) own her own company.

Over the course of starting this blog I would like to accomplish a couple of things: I would like to learn more about make-up, focusing more on new products and application techniques. I would like to be able to educate other people as well with hair and make-up tips and tricks. Through doing both of those things I hope to understand the importance of digital writing in more day-to-day things in my life.

Enjoy!!