Hey guys! Back again with some interesting thoughts in the beauty world. Don’t you think it would be cool to be able to pick your favorite makeup artists’ look for the day? Like select the foundation they use and what concealer? Well now you can!
Sites like Instagram and Twitter have a cool feature now where you can set up polls and have your followers vote on them. I feel that beauty gurus have really honed in on this and used it to their benefit. Their viewers would love to feel involved in what they do and this creates an interactive environment that followers seem to love.
How do they use this feature to their benefit? Simple. There are several steps to a makeup tutorial that require different products to be used. Foundation, eye shadow pallets, and lipsticks are all things that can be voted on. A common way for a YouTuber to set this up would be to have a poll say “Which lipstick should I use today?” And underneath of that there would be two options; Mac or Tarte. The Social media users then vote on which they would rather see the Makeup artist use.
The cool thing about this method of interaction is that the viewers don’t know what the makeup look will be until the YouTuber uploads the video. James Charles did this a while back in this video. I also thought it was pretty cool how he showed the percentages from the polls on the screen. It doesn’t show how many people vote though so I can’t tell which platform would be the most popular. For James, he has 15 million followers on Instagram and 3.4 million followers on Twitter so Instagram probably works better for follower involvement.
Overall I feel that this is a very unique way for followers to be involved in a makeup journey. I have definitely taken part in one of these polls and then went to YouTube to see if what I picked made it in the video!
Cortni's Blog 