Collabs

I am sure we have all heard of the James Charles x Morphe collab. This is my personal favorite brand-YouTuber collaboration. In this collaboration, James created an eye shadow pallet with the well-established make-up brand, Morphe Cosmetics. The pallet is stunning and it has every shade you could ever need for an eye shadow look. James made sure to include vibrant rainbow colors for detailed looks as well as brown and black shades for a blown out smokey eye. All of his other fans must have been looking forward to it as well because it has sold out EVERY time they restock it.

James mentioned that the only bump they ran into in the production process was that he wanted to perfect the formula of the eye shadows before the pallet released. This is not necessarily a bad thing but it does require Morphe’s labs to continue testing the shadows as well as pushing back the release date until the testing phase is over.

Technology, YouTube in particular, was a great way for James to announce his collab. As soon as he uploaded his video it was able to reach his 1 million subscribers as well as any person who uses YouTube. He was able to swatch all of the colors, show some eye looks that he created with the pallet, and easily reach all of the people that the content is suited for.

Collaborating is such a unique way to blend the beauty community; you get to create and share ideas and products in such a fun way. James is a huge internet name, so collaborating with Morphe was good for him as an influencer to put his name on a product and for Morphe as a business to sell that product. Working together gets both of their names out and then they are both able to profit from the product. . . Everybody wins!